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榮獲第二屆「AFECA亞洲會展青年競賽」季軍

第二屆「AFECA亞洲會展青年競賽(AFECA Asia MICE Youth Challenge)」於2016年11月8日在中國廈門舉辦,今年計有來自中國大陸、香港、澳門、馬來西亞、印尼、新加坡、泰國、臺灣、日本及韓國等10個國家地區15個著名大專院校的學生隊伍互相競逐。德明財經科技大學代表隊憑藉優異表現,榮獲團體季軍殊榮,另會展三乙洪華同學(靜修女中普通科畢),亦同時獲頒最佳簡報者個人獎項。AFECA亞洲會展青年競賽是以全亞洲年輕Y世代為對象舉辦之會展競賽,主辦單位「亞洲展覽會議協會聯盟(AFECA)」由來自亞洲18個國家地區的32個協會會員、90個企業會員及其他2個成員組成。AFECA係目前亞洲最重要的會展組織,透過AFECA可與全球其他區域的國際會展組織交流,是亞洲會展產業邁向國際的門戶。今年德明科大團隊由行銷系國際會展與觀光休閒組謝碧鳳、李琇玲、林彩蕙、英宗宏四位老師擔任指導,參賽學生由會展三甲陳澍寬(新北高中應外科畢)、黃莉琪(靜修女中綜高部畢)、會展三乙洪華(靜修女中普通科畢)、徐睿芝(靜修女中綜高部畢)、徐湘淩(景文高中應外科畢)、行三甲黃書榆(竹林高中應外科),以及行三乙張琳惠(金甌女中商經科畢)、黃莉珺(智光商工資處科畢)、林芳宇(格致高中資處科)、陳雅琍(馬偕護校應外科畢)等10名同學組成。 

  參賽團隊先行於8月24日參加台灣代表隊甄選會以取得出國參賽資格,隨後於9月30日提交英文會展活動行銷計畫,另外再推派陳澍寬、黃書榆、洪華、張琳惠等4位同學於11月8日在廈門競賽現場進行6分鐘英文簡報暨2分鐘評審問答。此次參賽的創意行銷自選主題為「All The HITS (尊榮菁英•遇見花蓮)」,提出「花蓮」是亞洲最理想的會展目的地,因為花蓮不僅擁有世界級優美景色,更有規劃豐富活動的各項資源條件,加上熱情多元的族群,以及精緻卓越的食宿選擇,極具發展獎勵旅遊潛力優勢。企業團體可透過花蓮獨特的城市魅力及會展實力,讓菁英體驗十足的尊榮與感動,也為企業在花蓮的獎勵旅遊留下具有意義且精彩的回憶。 該校師生一致表示,此次非常榮幸能參與國際交流經驗,並透過亞洲最重要的會展青年交流平臺展現會展新穎概念、策略經營及創新執行的內容。獲獎則需要感謝中華民國展覽暨會議商業同業公會的贊助,業界專家的促成與意見指導,以及學校的全力支持。該校行銷系會展組期望藉此繼續累積豐富經驗,未來更將精益求精,朝著培育優質會展專業人才的目標前進。 

 聯絡人: 行銷管理系李琇玲老師   電話:02-26585801轉5207 

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